A lot goes into a web site, particularly one that’s trying to provide as much useful information as Nolo does. But all of that information doesn’t do anyone any good unless they can get to it.
If you have a question about a legal matter (or most anything, these days), what’s the first thing you do? You probably head to the greatest repository of free information the world has ever seen: the internet.
Whether you use Google, Yahoo, Bing, AOL, or any of the other search engines out there, it’s a safe bet that doing an internet search is your first move to find information. The goal, then, is to make sure that our sites are being offered to you by those search engines.
That’s what the SEO team at Nolo does; we try to make it so that the first few web sites on the list you get from a search engine features something by us. It’s not just that we want you to visit, but also that we know our pages are useful. The same can’t be said for all web sites.
In other words, we can only really be useful if people can actually find us.
So how do we do that?
That’s a tricky question that has long, overly complicated answers. We ultimately don’t know with 100% certainty which attributes a search engine like Google looks for when it’s ranking web sites. But there is one thing that never hurts: quality.
We try a lot of different things to get Google to notice us, but in the end it’s quality content that rules the day. It’s not an exact science by any means, but it is important. Strangely enough, our end goal is to make our jobs unnecessary. We want everyone to know the Nolo name and to come straight to us for any legal matter they might have. We’d love to remove the middle man (the search engine).
With so many web sites out there and so much information waiting to be addressed, it’s going to take a while before we cover everything. So we’ll be here, still plugging away, still trying to figure out ways to keep Nolo at the top of the list.