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Month: October 2015

Will Your Nonprofit’s Crowdfunding Campaign Actually Attract a Crowd?

Will Your Nonprofit’s Crowdfunding Campaign Actually Attract a Crowd?

Once considered a marginal activity used mostly by individuals struggling to fund their short film or medical care, crowdfunding (setting up short-term giving campaigns on sites like Kickstarter or Indigogo) has become a necessary and normal part of any nonprofit’s fundraising activities. Devin Thorpe, author of Crowdfunding for Social Good, has been widely quoted as saying, “While crowdfunding does not constitute a complete development plan, no development plan is complete without crowdfunding.” But the secret to this method is not, as…

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Over One Fourth of Millennials Avoid Social Media

Over One Fourth of Millennials Avoid Social Media

Just when your nonprofit was starting to get comfortable with posting regular communications on social media, for the presumed sake of reaching all those tech-savvy millennials (age 20 to 35), we get this little reality check: An estimated 27% of millennials are looking the other way. If they even have a Facebook account (Facebook being the most popular social media tool used by this group), they check it only once a week. This is according to research that Battery Ventures, a…

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