New Edition of “Effective Fundraising for Nonprofits” Hits the Shelves!

effn5_1_1Nolo’s all-around guide to raising money for small to mid-size charitable organization has been a success since it was first published, not only becoming a resource for not nonprofit staff, but used at many universities to teach fundraising principles.

We’re please to announce that the book has just been released in its fifth edition.

Like every Nolo book, we take pains to update and freshen it up before issuing a new version. This latest one features:

  • Detailed new advice on running a crowdfunding campaign, including how to choose the best crowdfunding platform.
  • New stories from fundraising experts, such as Ligia Peña’s description of how to hold a donor-appreciation event, and John McArdle’s discussion of how to take donors’ personalities and wishes into account when crafting appeals.
  • New sample letters and marketing materials.

Check it out, along with Nolo’s other publications on starting and running nonprofit organizations.