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Category: Nonprofit Fundraising

Looking for Development Director Job? Don’t Expect to Earn Over $40K!

Looking for Development Director Job? Don’t Expect to Earn Over $40K!

The 2015 GuideStar Nonprofit Compensation Report is out, and the results are, shall we say, depressing. In organizations with a budget of $250,000 or less, the average salary for the top development position is $37,993. In the bigger-budget organizations, it goes up by a measly $10K or so, to $48,775. Worse yet, there’s a significant gender gap. The female development directors earn less than the males, and there are fewer of them to begin with. To put the typical development director’s income level into perspective,…

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Has Your Nonprofit Filled Out the 2015 Global NGO Online Technology Survey Yet?

Has Your Nonprofit Filled Out the 2015 Global NGO Online Technology Survey Yet?

I just attended a webinar led by Heather Mansfield, expert and researcher extraordinaire in the field of utilizing mobile and social media to raise money and visibility for charitable organizations. Among the choice bits of info she provided were: Social media has become a MAJOR force in online fundraising, with 95% of nonprofits having established a presence on Facebook, and a goodly number using Twitter and LinkedIn, as well. It’s no longer a question of, “Should we market our organization through social media?” but how…

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New Fundraising Method? Check Collection Box for Rare Coins!

New Fundraising Method? Check Collection Box for Rare Coins!

Collecting a few pennies at a time doesn’t sound like the most effective way to raise money for charity. But if you leave that coin donation box out long enough, the money will add up — and better yet, you might encounter some luck of the sort reportedly experienced by the Royal Berkshire Hospital recently. A seemingly humble 2p piece in its coin donation box turned out to be a rarity (printed in silver rather than bronze, oops). A sharp-eyed volunteer noticed the…

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Fundraising Irony: Small Nonprofits Rely on Low-ROI Events for Fundraising

Fundraising Irony: Small Nonprofits Rely on Low-ROI Events for Fundraising

Small or volunteer-led nonprofits can’t, in most cases, go after large grants or major donors. Lacking such resources as a well-staffed development department and influential board members, they have good reason to turn to fundraising events. Bake sales, walk-a-thons, auctions, gala dinners, and concerts all offer opportunities to mobilize a lot of volunteers, in some cases on short notice. Hey, events are practically parties, and might raise money, too! But not much money. According to the research group Software Advice, events-based fundraising can…

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Hey, All Those Cat Videos Have Helped Nonprofits Serving Animals!

Hey, All Those Cat Videos Have Helped Nonprofits Serving Animals!

One of the biggest questions currently on the minds of nonprofit development staff is, “How do we effectively use the Internet and social media to get our message out?” (See Nolo’s articles on Nonprofit Fundraising for more on this topic generally.) Sometimes, just getting heard amid all the noise is nigh on impossible. Email open rates, for example, reportedly declined 4% from 2012 to 2014, such that only 13 people out of the hundred on your list will so much as view what…

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