If you could only know the process that goes into creating a book like The Volunteers’ Guide to Fundraising — a bit like sausage-making, but in a good way.
This latest addition to the Nolo nonprofit series is meant for PTA parents, team and band booster volunteers, librarians who never realized their job was to include fundraising, church, synagogue, and other religious group members, and so on.
It’s a guide to the most likely types of fundraising when your group is short on time, paid staff, and other stuff that an established nonprofit might have, such as a database of donors and a five-year plan.
These include special events, selling candy (and many alternatives to candy), auctions (online and off), walkathons, home & garden tours, benefit concerts, and more.
Now, back to the writing process: To make sure the book didn’t just recite tired instructions that you’ve heard before, I talked to dozens of people in the same categories just described. They generously shared their stories, favorite tips, nightmare mistakes, and so on. The book includes direct quotes from many of them, along with sample materials, checklists, and other advice. Here’s a quick sampling:
- Regarding scheduling an event, Emily Shem-Tov, a volunteer fundraiser with the Morgan Hill Library Foundation, warns: “One year we held our Silicon Valley Puzzle Fest on the same afternoon as the Super Bowl. That was a mistake. We thought that crossword puzzle people and Super Bowl people would be mutually exclusive, but no, attendance was definitely down.”
- Regarding planning house tours, Michael Crowe, of the Oakland Heritage Alliance, says, “Tourgoers do like to see big, grand houses. No matter how much you talk up the virtues of more modest homes on your tour, they may stay away entirely if you don’t present at least some grand ones.”
- Regarding hiring a professional auctioneer, Jackie T., a parent volunteer, says, “Our hired auctioneer suggested clever ways to us to have the kids help out — like having a little girl carry the quilt onstage that all the kindergarteners had helped make, with cutout patterns of their hands — it sold for several thousand dollars, our top revenue -producer for the live auction — or having the Cub Scouts get on stage in their uniforms to model the leaf raking that they’d do for the highest bidder.”
That’s just the beginning! Read and enjoy.