Instead of spreading their gifts widely across multiple program areas, corporations are choosing one or two societal issues to focus on, according to a survey and 2011 “Giving in Numbers” report by the Committee Encouraging Corporate Philanthropy. (The survey included 184 companies, 63 of which were among the top 100 companies in the Fortune 500.)
Which issues were most of these companies choosing to target? Basic health and social service programs topped the list, followed by education and community and economic development. Basic human hardship in their communities appears to be their central concern. That’s bad news is you’re with an arts program, but those whose missions match these targets should take note, and revisit their corporate fundraising strategy and prospects. Perhaps there are some corporations who’ve showed no interest in your organization in the past, but have since changed their tune.