This Holiday Giving Season, Remember Americans’ Good Intentions

We are mere weeks away from the end of 2011, and nonprofits are feeling the pressure to capture the last of donors’ charitable dollars. (The number of emails in my inbox alone attests to that.)

So let’s take a moment to remember that, despite financial hardship and mixed economic news from around the world, Americans remain committed to giving. For example:

  • An October survey by Fidelity Charitable found that more than 70% of donors plan to maintain or boost their charitable giving this year.
  • The 2011 Giving USA report found that total charitable giving rose by 3.8% in 2010 as compared to 2009, with higher donations by individuals, corporations, and from bequests (no change in giving amounts from foundations).

Donors will, as always, have to pick and choose among the most deserving charities. But the will to give is as strong as ever.