- “Has it really been that long since I gave them anything?”
- “Grr, I think they used up my whole contribution sending me multi-page, glossy follow-up appeals.”
- “Why didn’t they list my donation amount in their thank-you letter?”
- “Who on earth are they?”
- “Aww, what a nice group.”
Most of those are not reactions you’d want people to have to your group. Rather than me trying to describe what’s behind my various reactions, I encourage you to try the same game as you do your taxes. (Alright, so you’re not such as a latenik as I — as you review your completed return, then.)
Think about what the various groups that you have given to did right — and wrong — and how your own nonprofit can mimic or depart from their model.