I don’t know about you, but it feels like there’s a bit of space in my email inbox left behind now that all the campaign solicitations disappeared. But I’m sure it won’t last long.
Oops, my email inbox is filling up as fast as I write this. Savvy nonprofits are weighing in with subject lines like, “After Election Day: The Future of . . . ” and “What the Election Means for . . . .”
Smart move on their part: We’re entering the most intense fundraising period of the year, in which the majority of individual donations to nonprofits are made. By grabbing readers’ attention with an email focused on subject matter rather than a need for donations, they are establishing themselves as a credible and valuable source of information. That credibility will prove crucial in the coming weeks, as they will (I’m sure) be coming back to me with requests for money.
If you haven’t planned your fundraising strategy for the coming weeks, here’s Kivi Leroux Miller offers “A Quick End-of-Year-Fundraising Plan” that’s worth reprising.