One of the first items to land in my email inbox this morning had the subject line, “Avast! Was your seafood caught by pirates?” As Oceana went on to explain (and anyone who’s on Facebook already knew), today is International Talk Like a Pirate Day.
The email went on to say that, “It’s all in good fun, but how can we celebrate when there are real pirates out there scooping up our fish?”
Oceana is dealing with an issue that’s ongoing — but it managed to use a topical, and even humorous hook to get readers to think about it in a new way. That’s an ongoing, even daily challenge for any organization trying to use email or social media to get its message out. Let’s hope their strategy brings in lots of pieces of eight.