If you’re with a small or struggling nonprofit, get ready for some pangs of jealousy: Alth0ugh Forbes calls them the “largest” U.S. charities, its top-50 list for 2013 actually uses “private donations received” as its “main metric” for inclusion.
Together, the listed nonprofits pulled in $30 billion worth of donations this past year.
Not surprisingly, you will have heard of many of these: United Way, Salvation Army, and . . . Task Force for Global Health?
Okay, I hadn’t actually heard of them. But as a newcomer to the list, they’re clearly a group to watch. What are they doing right, to have rocketed to the third spot on the list? It looks like most of their giving (to the tune of $1.7 billion) was not in the form of cash, but donated medicines.
Still, one has to admire a couple of fundraising-related aspects of the Task Force’s website: They post their annual report quite visibly (thus emphasizing financial transparency); and when you click the “Donate” tab on the home page, you’re given interesting background information on where your dollars go before being presented with the form to fill out.
For tips on achieving results with your group’s own website, see Nolo’s article, “Your Nonprofit’s Website as a Fundraising Tool.”