One of the issues that established nonprofits sometimes have in taking advantage of crowdfunding sites such as Kickstarter, Fundraise.com, Razoo, or indiegogo is that most of their projects are ongoing. They lack the time-delimited, snazzy, “Hey, with your help, look what we can achieve!” allure of, say, an artist who’s trying to raise money for a film, or even a small group trying to raise enough to buy its first piece of equipment.
That doesn’t mean, of course, that you can’t be creative in thinking up bite-size portions of your work or projects that your social networks might support, as described in, “Using Crowdfunding to Raise Money for Your Nonprofit.” But there’s one type of occasion in which hardly any creativity is required: when your group has suffered some sort of setback, or has an identifiable, emergency need for a quick cash infusion.
The Berkeley East Bay Humane Society (BEBHS)’s recent Razoo campaign to replace its stolen van provides a perfect example. This isn’t a case of a nonprofit that just ran out of money and thought Razoo could plug the leaks — the organization had a perfectly lovely, working van, which it regularly used to drive to local municipal shelters and reduce their animal populations by picking up dogs and cats for adoption via BEBHS.
That van was stolen, thus leaving the agency unable to implement a key part of its operations. The $25,000 needed to replace it is no small change for a small nonprofit already in the middle of a capital campaign to rebuild its fire-damaged structure — but a sum that could realistically be raised by enough contributions from concerned supporters. As of today, they’ve brought in $8,525 . . . not there yet, but a good start.