SEO involves a lot of comparing of numbers. I would say that well over half of my time is spent looking at differing sets of figures, trying to find the patterns.
Today, I was surprised to see that a few of our pages on divorcenet.com about California community property and alimony laws had gotten substantial bumps in traffic over the last few days. This can happen from time to time if new laws have been passed or gone into effect.
I hadn’t heard anything, though, so I went poking around to see if I could find any news stories about divorce in California, with a focus on dividing property and alimony. That’s when I saw it: Mark Zuckerberg got married this weekend.
Google and Facebook aren’t exactly friends, but apparently when the founder of Facebook gets married, he lights up Google searches. Since his wedding came so soon after Facebook went public, many people wanted to know just how much of that $19.1 billion Zuckerberg’s new bride would be entitled to, should the marriage not work out.
That’s another aspect of SEO that goes hand in hand with comparing numbers: spotting trends. Sure, it may look like we’re surfing the internet, but a lot of times that’s part of the job. We have to stay informed on current events, particularly if those events happen to fall under one of the many subjects that Nolo covers.
Hopefully, there will be a little Zuckerberg on the way soon; I’m sure we’ll see a bump in traffic for our wills and trusts pages!