Nolo’s goal has always been to publish quality content to give users accurate information on the legal issues they may face. A year ago, Nolo was acquired by Internet Brands, which maintains thousands of legal websites. The legal editors were given a daunting task: Make sure the legal content on these sites lives up to the Nolo standards. This includes research, editing, and an overall makeover of the site.
So, when Google released its latest update, Penguin, we were a bit confused. One site in particular that was hit stands out: USImmigrationLawyers.com. The editor in charge of the site spent 10 months rewriting articles, posting new relevant content, and creating a reliable site for users to find out information on green cards, visas, work permits, and almost anything you would need to know about immigration.
Even more confusing are the new search results in Google. USImmigrationLawyers.com used to rank in the first two results for “ADIT Processing.” Now, when I search “ADIT Processing,” the first three sites are forums. Although, I do find forums interesting, they don’t always give accurate, timely information written by experts. Also, the government site wasn’t even in the top three results! Our ADIT Processing article now ranks #4ish.
Ilona Bray wrote all four of our Immigration books, and has years of experience as an attorney. Her article should be more authoritative than a mishmash of forum posts.
Anyway, I do understand Google’s concern with web spam and its impossible task to give users the best search results, because this is what we strive for at Nolo. But I think they are still missing a few steps.