Whilst indulging in my favorite real estate fantasy reading — back issues of Country Life magazine, from England — I came across an article on home staging. (It was specially adapted for those selling multi-building country estates, of course.) The article credits the U.S. with having begun and “matured” the idea of dressing up one’s home for sale, which I thought was awfully sporting for a country that thinks we all live in McDonald’s parking lots.
The article goes on to say that U.S. stagers “now offer to move people as well as furniture into empty homes to give them the life they need to find a buyer.” Really? I have never, ever been through a staged home that actually had people in it. Would they be fashionably attired and draped across the sofa holding a cocktail, perhaps?
Determined to show the writer up for her anti-American snickering, I turned to Google — and whaddya know, us Americans live up to our stereotype. The Great Zillow has spoken, with an article entitled “New Staging Concept: Live-In Stagers.”
From what this article describes, however, the purpose of the live-in stagers isn’t so much to make their presence felt during showings, but to act as security and maintenance detail during the off hours. An excellent idea, in cases where the sellers have already moved and the home would otherwise be vacant. Back when I was selling my first home, I’d stop by every morning to turn on the fountain, and would almost always find something needing attention — an orange in the stager’s fruit bowl that had gone fuzzy-green with mold, a branch blown into the middle of the yard by the wind, flyers on the front doorstep, and so on.
Then again, live-human staging must have its disadvantages. They’ve got to put their toothbrushes somewhere, and keep the towels looking perfectly plush and fresh every day. Plus, I can imagine some odd interactions as visiting buyers, assuming they’re the owners, ask questions about the house, only to be told, “Don’t mind me, I’m part of the furniture.”