Are You Ready for the World to Know Your House Is “Coming Soon?”

beesThe real estate world is buzzing with the news that the website Zillow is introducing a “coming soon” feature for houses advertised for sale. The traditional MLS doesn’t have such a feature (not yet, anyway). It will be open only to real estate agents who pay to advertise with Zillow. (Sorry, FSBOs, that leaves you out.)

So, up to 30 days before a house is actually available for sale, some sellers will be able to tell the world to start salivating over it.

My first thought is that this is like telling your party guests to wait on the front porch for an hour or two before you open the door. No longer do you have privacy when making those last cleanups (or even repairs), ripping out your weeds and feeble attempts at landscaping and replacing them with blooming flowers, or even putting up a fresh coat of paint.

No, the world will be watching. And if you’re in a hot market, believe me, they’ll be watching. Expect to see a procession of cars going by your house, cameras held out the window. (And those are the visitors who are sufficiently polite to stay off the property itself.)

Of course, my grumbling isn’t going to make this feature go away. If anything, it’s likely to become the norm. So, home sellers, get ready to be ready before you’re actually, you know, ready.