QR Codes- A Powerful New Marketing Tool

Are you familiar with QR codes? If you’re a small business owner, you should be. QR codes are on their way to becoming the latest rage in new technology for small businesses– and with good reason. QR codes (aka Quick Response codes) are two dimension bar codes that can be scanned by smartphone cameras to link the user to videos, text, and online resources. A business can use the QR code on printed material to instantly link to information about a product, its business, or anything else.

One advantage is how specific and targeted the information in the link can be. For example, you could put a bar code on specific products you sell that links the reader to product reviews or instructions on how to use the product. Or, you could put a bar code on receipts or flyers or in your store window that links to updated information on upcoming store sales or special deals or new products you want to advertise. The possibilities are endless and consumers and businesses in the US are just starting to take advantage of this incredible tool. QR codes are widely used in Japan (where they were first developed) and in Europe. Check the Internet for information on how to get started with a QR code and other ideas for uses. Kawya is one of the more popular sites for creating a QR code.