How to Make Your Nonprofit’s Emails Stand Out on Days Like Giving Tuesday
Although it has been around only since 2012, Giving Tuesday (on the first Tuesday after Thanksgiving) has become the established “opening day” for year-end online donations to nonprofit organizations. Last year (in 2015) for example, almost 700,000 online donors collectively gave over $116 million dollars to charitable causes, according to a report by ImpactLab. Suffice it to say that no nonprofit wants to be left out of the action. And judging from the number of emails in my inbox this morning…