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Category: Nonprofit Fundraising

Will Your Nonprofit’s Crowdfunding Campaign Actually Attract a Crowd?

Will Your Nonprofit’s Crowdfunding Campaign Actually Attract a Crowd?

Once considered a marginal activity used mostly by individuals struggling to fund their short film or medical care, crowdfunding (setting up short-term giving campaigns on sites like Kickstarter or Indigogo) has become a necessary and normal part of any nonprofit’s fundraising activities. Devin Thorpe, author of Crowdfunding for Social Good, has been widely quoted as saying, “While crowdfunding does not constitute a complete development plan, no development plan is complete without crowdfunding.” But the secret to this method is not, as…

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Over One Fourth of Millennials Avoid Social Media

Over One Fourth of Millennials Avoid Social Media

Just when your nonprofit was starting to get comfortable with posting regular communications on social media, for the presumed sake of reaching all those tech-savvy millennials (age 20 to 35), we get this little reality check: An estimated 27% of millennials are looking the other way. If they even have a Facebook account (Facebook being the most popular social media tool used by this group), they check it only once a week. This is according to research that Battery Ventures, a…

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Looking for Development Director Job? Don’t Expect to Earn Over $40K!

Looking for Development Director Job? Don’t Expect to Earn Over $40K!

The 2015 GuideStar Nonprofit Compensation Report is out, and the results are, shall we say, depressing. In organizations with a budget of $250,000 or less, the average salary for the top development position is $37,993. In the bigger-budget organizations, it goes up by a measly $10K or so, to $48,775. Worse yet, there’s a significant gender gap. The female development directors earn less than the males, and there are fewer of them to begin with. To put the typical development director’s income level into perspective,…

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Has Your Nonprofit Filled Out the 2015 Global NGO Online Technology Survey Yet?

Has Your Nonprofit Filled Out the 2015 Global NGO Online Technology Survey Yet?

I just attended a webinar led by Heather Mansfield, expert and researcher extraordinaire in the field of utilizing mobile and social media to raise money and visibility for charitable organizations. Among the choice bits of info she provided were: Social media has become a MAJOR force in online fundraising, with 95% of nonprofits having established a presence on Facebook, and a goodly number using Twitter and LinkedIn, as well. It’s no longer a question of, “Should we market our organization through social media?” but how…

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New Fundraising Method? Check Collection Box for Rare Coins!

New Fundraising Method? Check Collection Box for Rare Coins!

Collecting a few pennies at a time doesn’t sound like the most effective way to raise money for charity. But if you leave that coin donation box out long enough, the money will add up — and better yet, you might encounter some luck of the sort reportedly experienced by the Royal Berkshire Hospital recently. A seemingly humble 2p piece in its coin donation box turned out to be a rarity (printed in silver rather than bronze, oops). A sharp-eyed volunteer noticed the…

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