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Category: Nonprofit Fundraising

Fundraising Irony: Small Nonprofits Rely on Low-ROI Events for Fundraising

Fundraising Irony: Small Nonprofits Rely on Low-ROI Events for Fundraising

Small or volunteer-led nonprofits can’t, in most cases, go after large grants or major donors. Lacking such resources as a well-staffed development department and influential board members, they have good reason to turn to fundraising events. Bake sales, walk-a-thons, auctions, gala dinners, and concerts all offer opportunities to mobilize a lot of volunteers, in some cases on short notice. Hey, events are practically parties, and might raise money, too! But not much money. According to the research group Software Advice, events-based fundraising can…

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Hey, All Those Cat Videos Have Helped Nonprofits Serving Animals!

Hey, All Those Cat Videos Have Helped Nonprofits Serving Animals!

One of the biggest questions currently on the minds of nonprofit development staff is, “How do we effectively use the Internet and social media to get our message out?” (See Nolo’s articles on Nonprofit Fundraising for more on this topic generally.) Sometimes, just getting heard amid all the noise is nigh on impossible. Email open rates, for example, reportedly declined 4% from 2012 to 2014, such that only 13 people out of the hundred on your list will so much as view what…

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