To hear all the ads and emails, you’d think that any nonprofit that hasn’t started planning its spring golf tournament — right now, this instant — is putting a permanent divot into its fundraising budget. Doesn’t it make you feel a little nervous, hearing about how other groups are raising money in ways that yours hasn’t even contemplated?
Relax, take a deep breath, and remember the fundraisers’ mantra: Your fundraising plan should be based on your nonprofit’s assets and capacities. If you don’t have a fundraising plan, now might be a good time to get going on one. But chasing after ideas like golf tournaments is only going to postpone that process, probably without much of a budgetary boost in the meantime.
There’s a reason I’m picking on golf tournaments, too. I’ve never met a fundraising method more famous for insinuating itself into a nonprofit’s activities — usually because one founder or board member happens to love golf — and then occupying oodles of staff and volunteer time, despite the fact that the number of participants hasn’t grown much and it has absolutely no thematic tie-in with the nonprofit’s work or the interests of most of its members.
For help with identifying your nonprofit’s core assets and developing a fundraising plan that best utilizes those, see “Effective Fundraising for Nonprofits: Real-World Strategies That Work” (Nolo).