Season of Sugar Begins: Can We Reduce It When Fundraising?

candyNo, I’m not going to become the Halloween equivalent of a Scrooge and give out toothbrushes or apples on Halloween — there will be candy at my door.

Nevertheless, if I can put on my Berkeley hippie hat for a moment, now seems like a good time to reflect on how much sugar gets pushed for a “good cause.”

Meanwhile, increasing evidence is emerging that sugar is a major source of health problems in the United States. (See, for example. the Harvard Health Letter’s “Eating too much added sugar increases the risk of dying with heart disease” and “Eating Sugar Causes Massive Health Problems, Says WHO.”) A cause that helps one clientele while hurting another doesn’t seem so charitable after all.

With all the examples out there of nonprofit bake sales, kids selling cookie and candy, “cake walks” at fairs and auctions, and so on, reversing this tide might seem almost as impossible as, well, reversing an actual ocean tide.

But, the nonprofit sector rewards creativity. Donors’ interest perks up when something new and exciting comes along So, how about it? What other interesting temptations — gustatory or other — can we come up with? At the very least, a Google search for “sugar-free dessert recipes” will yield plenty of possibilities for that next bake sale.