Okay, let’s not all start going through donor lists and chasing after everyone with “stein” or “berg” in their name; but nonprofit fundraisers should definitely read the article by Alex Daniels in the recent Chronicle of Philanthropy entitled “Jews Are Twice as Likely to Leave Bequests Than Non-Jews.”
It cites a Connected to Give study called “Jewish Legacies,” which found that 23% of U.S. Jews age 40 and over with household incomes of at least $100,000 have provided for charities in their wills. If that doesn’t sound impressive, realize that it’s double the number of non-Jews who have done the same. Another impressive percentage is the 74% of U.S. Jews who have prepared wills in the first place; well ahead of the 60% of non-Jews to have done so.
If you’re with an organization that directly serves a Jewish population or cause, the lesson is clear: If you don’t already have a planned or legacy giving program in place, it’s time to start developing one. You’re working with a population that apparently acts with above-average maturity in planning for the end of their life and deciding what mark they will make on the world.
There’s good news in here for non-Jewish organizations, as well; the 23% includes 6% whose legacy gifts were intended for non-Jewish causes. Providing for basic needs, health care, and the environment ranked high on the list.