I’ve posted about video here a couple of times – and it’s only continuing to gain traction. The Beloit Daily News describes how several Pittsburgh law firms are using a variety of multi-media, from video to podcasts, to market to prospects and to educate existing clients.
Podcasts can also serve double duty: you can tape a podcast and have it transcribed, and circulate the text as an article for clients and prospects who prefer to learn by reading rather than listening.
Bottom line: marketing today has gone multi-media. Lawyers should think about doing the same.