It’s been a while since I’ve done a marketing round-up post — either updating older posts or throwing out a couple of links. So let’s get started, and see what’s new in the world of legal marketing.
Generating Business From Conferences
A while back, I posted about how you can market your practice throughspeaking engagements. Of course, speaking engagements at a conference can be hard to come by. If that’s the case, you can also extract value just from attending a conference – particularly if you read this piece, How to Use Conferences to Generate Business Opportunities by Lee Rosen which appears in the May 2010 issue of TechnoLawyer. Rosen sets out a three-phased approach for conferences which includes: (1) pre-conference reconnaissance where you identify prospects you want to meet, as well as rehearsal on what you’ll say; (2) working the conference, which involves getting around during the conference to meet attendees and (3) post-conference follow up. (Incidentally, as the video at the end of this post shows, a whopping 80 percent of conference attendees fail to follow up on leads).
The Importance of Being Mobile
Over the past year, I’ve twice posted — here and here about the increased importance of being mobile when it comes to marketing. Well, mobility still matters more than ever. As law firm marketing gury Larry Bodine reports at his Law Marketing Blog, smart phone ownership is up 38 percent, and lawyers need to start thinking about ways to deliver marketing and education-based contents through mobile media. Along these same lines, a recent post at Marketing Profs notes that frequent users of social media (those who use social networking sites several times a day) have more than doubled to 39 million in 2010, up from 18 million a year earlier. These frequent users are likely to be using mobile technologies, both to engage in social media and for other purposes. In short, it’s not premature to think about ways to make your web content and other marketing messages accessible for mobile platforms.
Marketing Tips from MyShingle
For those of you who don’t read my blog at MyShingle, I occasionally post marketing ideas over there. In the past month or so, I’ve posted on ways to market your practice on the government’s dime and also created the short video below on Marketing by the Numbers for lawyers.