FSBO Seller Gets Creative With News of Cheating Husband

It’s not as though she needed to create her own yard sign. Any of several online companies offer premade, lawn-ready “For Sale By Owner” signs along with other services. (See, for example, www.owners.com, http://fsbo.com/Sellers.aspx, and www.forsalebyowner.com)

But recently divorced Portland homeowner (and business owner of Totallyradcards.com) Elle Zober apparently wanted to add a personal touch. She and her son created a sign that reads, “Husband Left Us for a 22 Year Old . . . House for Sale by a scorned, slightly bitter, newly single owner.”

And it hit the media big time, with reports in Q13 Fox News Daily, Opposing Views, and Business Insider. Zober’s blog states, “Cannot say enough how shocked I am by allllll the media attention.”

According to Opposing Views, the sign is achieving its goal and then some: “Zober is getting offers for the house and invitations for dates.”

As to why it’s working, I’d speculate that the humor and the unusual approach help. But whether it would work for every other “scorned, slightly bitter” seller is another matter. Zober seems to have her head on straight despite all she’s been through. If the many reporters knocking on her door were to find someone gunning for revenge against said ex-husband, they might have raced back to the curb. But instead, Zober is able to deliver media-worthy quotes like, “It is not about revenge. What’s done is done. He did what he did. We just want to sell our home.”